Business Politics Regional

TikTok: YouTube launches rival to be tested in India

YouTube has made a statement regarding its decision to conduct a test of a beta version of its new TikTok rival in India.

YouTube Shorts will limit videos to 15 seconds, and the platform will feature creator tools that are similar to Chinese-owned TikTok’s, reports BBC.com.

In June India banned TikTok and 58 other Chinese apps while border tensions rose between the two countries.

At that time, India was TikTok’s biggest foreign market. YouTube will have to compete with some local competitors who hastened to carve out a niche after TikTok’s ban in India.

In a blog post, YouTube’s vice president of product management Chris Jaffe said Shorts is “for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones”.

The new platform features a multi-segment camera to string multiple video clips together, speed controls, and a timer and countdown to record hands-free.

Shorts also provides its users other different options: users may record using music and will have access to a library of songs.

YouTube’s latest product release comes as the US tech firm Oracle confirmed that TikTok’s owner ByteDance had formally proposed becoming a “trusted technology partner” in the US.

The aim of the deal is to avoid President Donald Trump’s threat to shut down the app in the US over national security concerns.

Mr Trump has suggested users’ data could be accessed by the Chinese government under current arrangements.

India’s government cited similar concerns when it banned the app in June.

India’s ban was announced following clashes at the Galwan Valley on the India-China border in the Himalayas.

Leave a Reply